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We want to help protect your little ones in the sun!

About Us

US AND OUR MISSION

We understand sun danger and damage first-hand, and as parents we understand how challenging it can be to keep kids protected in it. 

We want to help the other super mums and dads in their quest to keep their tribe safe under dangerous UV rays. 

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Tribe Tropical™ is an Australian designed, owned and operated sun-safe swimwear label for your sun-loving tribe!

We are also the proud winners of a prestigious Good Design Australia Award in 2019. 


OUR INCEPTION

Founded by Australian mother of three Emily Gradon, Tribe Tropical is based on her love of all things tropical, yet combines her passion for sun-safe play in the great outdoors.

Growing up in tropical Papua New Guinea and Cairns as a fair-skinned redhead in the 80s/90s wasn’t always easy – Emily’s parents always ensured she was well-covered in the sun, while her olive-skinned sisters and friends ran off to play; but this ‘daggy’ swim attire wasn’t really socially accepted or favourably seen amongst young teens back then, so Emily was often teased and left to feel outcast – sadly there were none of the trendy, sun-safe swimwear options around then that are available today!

As a teenager trying to fit in, Emily would often dress like her friends with exposed arms, legs and midriff when out of sight of her well-meaning parents! At age 22 a basal cell carcinoma (BCC, pre-cancerous lesion), had to be cut out from Emily’s chest; she then had to have several more BCCs removed from various parts of her body, and others treated with aggressive, topical, chemotherapy-like treatments, lasting up to six weeks in duration, throughout her 20s and early 30s. Learn more about Emily’s journey here.

OUR INSPIRATION

Emily founded Tribe Tropical (Est. December 2018) with the view of not only protecting her own young children, but also with the goal of creating a sun-safe tribe of like-minded people, who would feel confident covering up in the sun, in a range of swimwear that they would enjoy wearing – sun-protection should be the new ‘trendy’!

Emily doesn’t want her or any one else’s children to go through the skin issues she has had to endure; the loss of a grandfather to cancer due to melanoma further enforced this desire.

Tribe Tropical are the swimsuits and accessories Emily wished she had growing up as a fair-skinned red head in tropical climates.

Fashion + sun-safe didn’t go together back in the 80s/90s, especially not for a red head!

 

OUR ENVIRONMENTAL VALUES

We value environmental sustainability and protection of our reefs and oceans. We use as little plastic and paper as possible in our business and always recycle where able – we don’t print invoices unless requested. We’re strong advocates for the REDcycle scheme and recycle all soft plastics. https://www.redcycle.net.au/

Our fabrics are OEKO-TEX certified, tested for harmful substances and produced sustainably. OEKO-TEX certification ensures the removal of harmful chemicals, socially-responsible programs for workers and overall environmentally-friendly practices. 

By covering the skin as much as possible with UPF fabric while in the sun, the need for excessive sunscreen use is lessened, thereby minimising chemical impact on our sensitive coral reefs.  We choose to use reef-safe sunscreen products on ourselves and our children.

Thank you for joining our sun-safe tribe!

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